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Expedia buys Orbitz

February 12, 2015

What will this mean for prices and competition?

An official at a competitor to Orbitz told Skift in early January that it was an open secret that Orbitz has been engaged in a process to be acquired for some time, although the activity now appears to have entered a more formal stage. Market conditions might made this a relatively attractive time to sell. Travelocity’s 2013 decision to outsource its operations to Expedia Inc., and then Expedia’s purchase of it last month gave it even more clout with hoteliers, and put increasing pressure on Orbitz to find an exit.


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