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Profiting from Big Data

November 7, 2013

Big data is making headlines every data — Facebook, Twitter, IBM, Google are just a handful of the tech giants that are aggressively moving into the big data arena. From analytics, to market research, to combining these factors into a comprehensive marketing strategy this trend in the business community is enormous. In fact, it can be argued that majority of increase in stock price of some of the largest tech stock recently reflects this rising trend of Big Data and the possibilities that is holds.

The Twitter IPO is garnering attention – the firm is planning to sell 70 million shares at $26/share, and a large portion of the excitement regarding this firm lays in the potential that many believe this firm has to revolutionize advertising. Twitter, however, is not the only Big Data play that is available for investment — in addition to the traditional tech heavyweights such as Google and IBM there are several other prominent opportunities.

Some of the most prominent firms are as follows:

Rackspace Hosting
Multimedia Networking
Digital Realty Trust
Cyrus One
Coresite Realty
DuPont Fabros Technology
QTS Realty Trust

While Twitter might be the biggest headline name in the “targeted advertising” domain they are not by any means the only player in the field.

As always, it is important to try and read in between the headlines and behind the scenes to discover the underlying trends impacting this industry.

Happy Reading!


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